The question of Burberry watch quality, particularly those produced around 2016, often boils down to one central point: the relationship between Burberry and its manufacturing partner, Fossil. The perception – and often the reality – is that Burberry licenses its brand name to Fossil, who then produces the watches. This immediately raises concerns about whether the final product justifies the significantly higher price point compared to standard Fossil watches. Is it simply a "fashionista rebrand with a 300% markup for no good reason," as some suggest? To answer this, we need to delve into the specifics of Burberry's watch production, examining the materials, design, movement, and overall longevity of their 2016 offerings, comparing them to Fossil's own lines.
Understanding the Burberry-Fossil Partnership
While Burberry doesn't explicitly state on their official website (a point we'll return to later) the precise manufacturing details for all their watches, it's widely known within the watch industry and among consumers that Fossil Group has played a significant role in producing Burberry watches for many years. This licensing agreement means Burberry provides the design and branding, while Fossil handles the manufacturing, sourcing components, and assembly. This is a common practice among luxury brands that don't have their own in-house watchmaking facilities. It allows them to leverage established manufacturing expertise and economies of scale while maintaining control over the aesthetic and brand image.
However, this model often leads to questions about quality disparities. Fossil produces a wide range of watches, from affordable everyday pieces to more premium models, often under its own brand name. The question, then, is: where do Burberry watches fall on this spectrum? Do they utilize higher-quality components and manufacturing processes than comparable Fossil watches, justifying the premium price?
Analyzing Burberry Watches of 2016: A Case Study
To assess the quality of Burberry watches from 2016, we need to examine specific aspects:
* Materials: Burberry watches, even within the 2016 range, typically featured a mix of materials. Stainless steel cases were common, sometimes with PVD (Physical Vapor Deposition) coatings for increased durability and different finishes (like rose gold or black). Straps varied significantly, ranging from leather (often genuine leather, but the quality varied depending on the specific model and price point) to stainless steel bracelets. Crystal types were usually mineral glass, which is relatively scratch-resistant but not as durable as sapphire crystal found in higher-end watches. The use of genuine leather straps, while not uncommon in Fossil watches, was generally a more prevalent feature in Burberry’s offerings.
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